Planting a church in a new community is a work that takes time and lots of effort. Planning for a new church plant starts at least a year in advance before the planting team arrives in the new community. They will think through everything and have a plan in place to ensure the work is a success.
The Importance of Branding the Church Name
Branding is the promotion of a name or a certain product to a targeted group of people. When a church planter first comes into a community they look at the demographics and statistical information of the area. They want to see the breakdown of who they will be ministering too. Once the statistical information has been gathered the next step is to get the word out to the people that there is a new church for them to come to. When branding the church’s name, the idea is to make the name so common that it becomes a household name. The most effective way for people to learn about a new church is through a new church website. The church planter will set up a website for people to go to in order to learn about the church and the various ministries that are available. Statistics show that people visit the church’s website before they ever visit the services. Through church search engine optimization, even a new congregation can start ranking well in Google and Bing. This greatly helps finding new potential members in the critical first year.
The Idea of Promoting and Advertising the New Church
Promotion and advertisement of the new work is an important part to the start up and growth of the church. When the planting team arrives, they come with a small core of people to help establish the work. Unless new people come the church will stay small and will not meet its purpose of ministering to the community. So the planting team will engage in ways of promoting the church. One way is through door to door visitations. Going from door to door puts the faces of the church members on the minds of the residents in the targeted community. Sending out a targeted mailing is another way to promote and advertise the church. One of the best ways to promote a new church is to design a website that is appealing to the viewers. Website design for church plants is a work all to its own. If it is done correctly potential members will notice that quality is important to the church and that they are serious about really helping people in the community. Even more impact can be had when the website is advertised through Facebook using pay-per-click ads.
The Setup of the Church Structure
Church planters are people who have to know a lot about the structure of the church. They have to setup and often write the constitution, set all policies for the church, set the structure for the various ministries, and the way the services are conducted. One of the important aspects that they have to handle early on is the setup and maintenance of the new church website. Church planters are like most people in that they will seek out help when designing the church website. They know that quality is the key to a well designed site that attracts people rather than driving them away. Once the site is up and running the church can then benefit from the online presence that they have in the new community.
Pine Belt Web Design can help churches create an affordable website and even offers optional plans to maintain the site once it is running. What have your experiences been with promoting or starting a new congregation?