Starting a Website for a Restaurant
A restaurant may not be the first business that comes to mind when thinking about the benefits of having a website, but they certainly have a lot to gain by adding a well planned, inexpensive website to their marketing. Websites offer many benefits to restaurants, as well as to retail stores and other businesses.
A restaurant, for example, gets tremendous exposure from being listed on search engines like Google or Bing. A professionally designed website can help your business through what is called “search engine optimization.” This means that your website will pop up not only once on one search engine, but several times on different search engines under different search terms. Keywords are the secret to being recognized by the key search engines.
Customers who are looking for a particular type of restaurant will be able to find your business on the Internet more readily. This is particularly important when customers are new to an area or want to see how many different restaurants offer the same kind of food in a certain part of town.
Restaurant websites also provide the ability to post menus and prices, note daily specials, provide directions, and list addresses and phone numbers. A really handy feature can be designing a website for online ordering of take-out items. Customers can see exactly what is available from the online-ordering menu, and the process eliminates the time an employee formerly needed to spend on the phone taking orders. Another time and labor saving feature can be a system for making reservations online.
Customers are often interested in the opinions of others who have eaten at a restaurant previously. Such customer reviews can even be the reason why someone tries a new restaurant for the first time. Excellent reviews posted by satisfied customers can have a major impact on the growth of a business. Since a restaurant relies heavily on satisfied repeat customers, many restaurant websites include a section where customers can post reviews and make suggestions.
A website also can offer repeat customers discounts and special deals when they register for newsletters or for notices of special offers. Direct email marketing is a service that also is offered by many website designers, and is a service well worth the cost. This can be very effective for building and maintaining a regular and increasing customer base since regular or repeat customers are the ones a restaurant relies on for profit.
A website can be set up so that it can be maintained easily by the owner of a restaurant, or a maintenance plan can be purchased from the designer. Websites can be customized to reflect what makes a particular restaurant stand out from the crowd. Websites are also much cheaper than printed advertisements and reach a far larger number of potential customers. They allow a restaurant to make and highlight seasonal changes to its regular menu and to include special offers.
Finally, in many ways, a restaurant website increases one’s hours of operation since some services and a lot of information will be available around the clock.
Pine Belt Web Design offers inexpensive website design packages for restaurants ranging from $349 to $899. Give us a call at 1-855-771-4823 .